Under the brand "Imperial Austria", the imperial apartments, the Sisi Museum
and the Silver Room in the Hofburg, Vienna, the UNESCO global heritage site
of the Palace of Schönbrunn with its park and zoological garden, the imperial, festive palace of Hof, as well as the Imperial Furniture Collection organise adventure tours, which are intended to provide the participants with an unusually diverse insight into the fascinating world of the Habsburgs.
"Imperial Austria" is aimed primarily at travel agencies in the international market. Brand design, brand image, the drawing up of offers and the limitation of the target groups with their individual units were all prepared in close co-operation with the Austrian National Tourist Office.
